By the end of the year, the concept album K.O.D. The album also featured Suburban Noize group Potluck as guests, and with Tech making an appearance at that year's Gathering of the Juggalos festival hosted by ICP, Strange claimed their rightful place next to Suburban and Psychopathic in the pantheon of indie rock-rap labels. Krayzie Bone joined for 2009's collabo album Sickology 101, which introduced Big Scoob as a Strange Music artist. The next year's album, Killer, came with a cover that mocked Michael Jackson's Thriller and debuted at number 12, as Tech was joined by Krizz, Kutt, Ice Cube, and Scarface along with the rapcore group (hed) p.e. The 2007 album Misery Loves Kompany launched the rapper's Collabos series, where every cut came with a guest artist, although mostly it was Kutt and Krizz, with a visit from old friend Yukmouth. The album debuted at number 50 on the Billboard 200 albums chart. Everready (The Religion) followed in 2006 with Krizz and Kutt joined by Brotha Lynch Hung to represent the Strange Music roster, while an E-40 guest spot continued Tech's crossover journey, which came to include his music on video game soundtracks (25 to Live, Madden NFL 06). The label released Absolute Power in 2002, with Strange artists Krizz Kaliko and Kutt Calhoun making guest appearances on the album along with Eminem's dark crew D12. Touring certainly helped spread the word, and the rapper's over the top stage show locked some fans in for good, but Tech didn't feel his label was being honest about sales, so he left JCOR and took Strange Music with him.
The Worst followed on the label in 2000, and then the Interscope-associated imprint JCOR picked the artist up for 2001's Anghellic, a horrorcore effort that introduced Tech's own sublabel, Strange Music. In 1996 he signed with Quincy Jones' label Qwest before moving to the indie Midwestside Records, where he released his debut, The Calm Before the Storm, in 1999. He brought these qualities to his own work as he joined groups like Black Mafia, 57th Street Rogue Dog Villians, Nnutthowze, and the Yukmouth project the Regime. Later, music helped him deal with his mother's ongoing struggle with lupus, while an interest in horror and ghosts would offer an attractively dark form of escapism. As the late 2010s gave way to the 2020s, he followed a prolific release schedule, issuing a full-length each year, including hits such as 2018's Planet, 2019's N9NA, and 2021's ASIN9NE.īorn Aaron Dontez Yates in Kansas City, Missouri, Tech learned to read and do math through educational raps. Issuing a quartet of Top Five albums in the early 2010s - All 6's and 7's, Something Else, Strangeulation, and Special Effects - he built a vast and devoted audience with little help from the mainstream. When it comes to influence, Tech has arguably topped underground trailblazers Insane Clown Posse thanks to collaborations with mainstream artists and a style that evolved from horrorcore to hardcore and confessional. In the process, he built his Strange Music label into a Psychopathic Records-styled empire with an accompanying loyal fan base. Even though he debuted in the underground realm of horrorcore and seemed destined to be a future footnote, rapper Tech N9ne grew to become an indie rap superstar.
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